ABOUT US

Suorin taste the future

Suorin, the core brand of YOUME Group and one of the world's leading e-cigarette manufacturers, is dedicated to becoming the driver of a high-quality life.

Founded in 2016, Suorin ushered in a new era of alternative smoking products with the advent of nicotine salt technology, offeringl new hope for traditional smokers looking to quit. Originally, Suorin aimed to provide a more portable, open-style product, enabling smokers worldwide to enjoy different flavors of e-cigarette oils on the same device. The brand name “Suorin”, merging with the word “Soar”, symbolizes the spirit of freedom and passion for infinite possibilities, embodying the vision of getting rid of constraints of traditional smoking, and providing smokers with a more portable and open-style e-cigarette product. It represents an exploring journey that transcends tradition and embraces innovation and modern lifestyles.

The suffix “in” in the brand name, implies an inner journey, reflecting individual transformation and self-discovery, while users of high-quality products are able to achieve new heights of enjoyment, wellness and personalization.
 

  • 2019

Suorin has realized a close convergence between different products, and has continued the momentum of hot sales of its star products by launching a new generation of products such as Air Plus and Drop II. Meanwhile, it has been recognized by the capital market and received 107 million yuan of angel round financing in 2019.

  • 2020

Beginning with August 2020, YOUME Group, as one of the first Chinese companies to enter the PMTA preliminary review, has been continuously submitting PMTA applications to the FDA. (less than ten companies in the world have entered the preliminary review.)

YOUME Group has invested heavily in various countries to ensure compliance, such as the Middle East, Europe, North America,the Asia-Pacific regions, etc.

Suorin has successfully obtained ISO 9001 Quality Management System and ISO 14001 Environmental Management System certifications, which signifies that it has reached international standards in quality management and environmental protection, and demonstrates its commitment to high-quality products and services as well as sustainable development.

 

  • 2021

In 2021, Suorin has passed the national high-tech enterprise certification, which is a full affirmation of Suorin's technical strength and market competitiveness.

Simultaneously, with foreign investment in shares of Mason Vap, Jin Jia Technology, Shenzhen Ji Bei Technology, Xinshida Intelligent Technology and many other strong companies, Suorin is committed to bringing more products to meet the needs of all users.

The total annual sales revenue in 2021 reached 1 billion RMB.

  • 2022

Suorin has launched Air Mini in Air series, which is lighter and has stable output, to deliver an extraordinary experience. Continuing the efforts in the field of Pod, Suorin has launched Air Hybrid Pod, a new innovation breakthrough of disposable and open oil-fillable system.

Air Pro won the 2022 MUSE DEIGN gold winner design award and other international awards.

The total annual sales revenue in 2022 reached 860 million RMB.

 

  • 2023

Suorin has developed the newest cartridge, AAA Zero Leakage Technology, and used it in the new product Suorin SE, to provide users with a unique e-cigarette experience.

Air Pro consecutively won the Green Product Award and other international awards in 2023.

The newly issued Tobacco Monopoly Manufacturer License in July 2023, further contributed to Suorin’s compliance layout in new tobacco brands, enabling the its new tobacco industry chains to be continuously improved in terms of domestic and overseas production, branding, OEM and export.

The total annual sales revenue in 2023 reached 560 million RMB.

 

  • 2024

The latest cartridge 2.0 in Suorin Fero, AAA Zero Leakage Technology combined with the BPC heating system, tailored the perfect evaporation experience for the user.

Until 2024, Suorin has been 4 U.S. invention patents authorized, 4 domestic invention patents authorized, 191 utility model patents, 397 design patents, 7 computer software copyrights and 24 copyrights for works.

Suorin also owned 507 registered trademarks, including 259 foreign registered trademarks. Intellectual property key technology to ensure the long-term cycle of products.


Looking forward to more surprises!